Personal trainer shocked to find health company using his photos

April 11, 2026 - 15:35

A personal trainer who shared his weight loss journey online has discovered his images being used to promote a health supplement company without his permission. Sion, who documented his own fitness transformation across social media platforms, was shocked when followers alerted him that his before-and-after photos were appearing in targeted advertisements for a metabolic health company.

The advertisements, which implied Sion endorsed the company's products, were a complete surprise. He has no affiliation with the brand and never consented to the use of his personal images. This unauthorized use represents a clear violation of his intellectual property and misleads consumers by creating a false association.

The incident highlights a growing problem of content theft online, where personal stories and images are co-opted for commercial gain. For fitness professionals and influencers, whose reputations are built on trust and authenticity, such misuse can be particularly damaging. Sion's experience serves as a cautionary tale for anyone sharing personal content publicly, underscoring the importance of monitoring where one's image may appear. He is now pursuing action to have the photos removed and to address the misleading advertisements.